May has been a weird and wonderful mix of all things business, family, and the outdoors—so basically, just another month in my world! One thing I’m particularly pleased about is that I managed to up my trail running game (which I love). My regular runs are usually around 5km, but this month I surprised myself with a longer one—just shy of 9km!

I didn’t plan it, it just kind of… happened. I was out soaking up the fresh post-rain air in the woodlands, enjoying some much-needed alone time (a rare treat as a mum, wife, and entrepreneur). I was in my element and before I knew it, I’d clocked a much longer distance than usual. That’s the thing about me—I don’t run to challenge myself or hit targets. I’m just out there for the pure joy of nature. I always come back feeling happier, re-energised, more patient, and a whole lot more relaxed.

This month’s proudest moment by far has been the launch of our Outdoor Trousers for Everybody campaign. We’ve expanded our performance trouser range to include straight and flared leg shapes—which is so exciting—but what really means the most to me is what this step represents.

When I started ACAI, my mission was simple: to inspire more women to spend time outdoors and experience the healing power of nature. Our first product—the MAX Stretch Skinny Outdoor Trousers—is still one of our bestsellers today. We later introduced a thermal version for winter adventures, and the super-durable Aventurite Skinny for the more hardcore hikers.

From the start, we focused on fit and inclusivity. We added four leg lengths and expanded our size range from UK6 to UK22. I won’t sugarcoat it—doing that as a small business in the early days was no easy feat. But it mattered. To me, and to my team. Because from day one, our mission and purpose has always been incredibly important to us.