Behind the Scenes: Shooting Our Rise and Reset Collection
There’s something magic about shoot days — the early starts, the creative chaos, the excitement of seeing months of design work come to life for the very first time. For our Rise and Reset campaign, that moment happened in the heart of Congleton, UK — where rolling hills, winding paths, and unexpected views gave us the perfect spring backdrop.
Before the official launch lands, we’re taking you behind the scenes to show how it all went down.
Why Congleton?
When scouting locations, we wanted somewhere that felt beautifully British, naturally wild, and true to the ACAI spirit. Congleton delivered all that and more.
From wooded trails to open fields and mossy textures, the landscape gave us the kind of versatility photographers dream about — plus that soft, moody spring light that only the UK can do properly.
It’s the kind of place you can imagine heading for a morning hike, a dog walk, or a weekend cabin escape — exactly the lifestyle Rise and Reset is built for.
Capturing Real Outdoor Movement
We’ve never been fans of overly posed outdoor imagery — real adventure isn’t static, and Rise and Reset isn’t either.
So between setups, we let the crew explore the location. The models walked trails, sat in patches of long grass, wrestled with the wind, and laughed every time a dog sprinted through the background.
Those candid, mid-stride, wind-in-your-face frames ended up being some of the best of the day.
Why We Love Shoot Days
Behind every polished campaign image, there’s a lot of teamwork, patience, and someone inevitably holding a reflector in the wind wishing they’d worn gloves.
But that’s the magic — watching clothing designed for the outdoors actually live in the outdoors. Seeing how it drapes, breathes, flexes, and performs off the page is a moment we never get tired of.
Sneak Peak...
More to Come… But Not Just Yet
That’s all we’re sharing for now — the full reveal is coming soon, and trust us, it’s worth the wait. Congleton gave us something special, and we cannot wait for you to see the final campaign.
Until then, keep your eyes on your inbox and socials — the Rise and Reset countdown has officially started.
Adventure awaits 🌿
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